The power of FACT:

  • This really happened
  • This is a real situation
  • These people really did this
  • This place really exists
  • This conversation actually took place

But

  • Facts are dry
  • Facts distance us from emotion
  • Facts are forgettable
  • Facts don’t often lead to insight

So

  • Add STORY, Characters, Questions, Depth to achieve deeper understanding and connection:
  • I understand and empathize
  • I have gained insight
  • This is meaningful to me
  • This helped me know more about myself or human nature
  • I’ve learned something
  • I won’t forget this